Red alert! Hailey Baldwin strolls through Soho in scarlet... as the Fyre Festival she promoted crashes and burns in the Bahamas.

Even if she wasn't wearing the color, a lot of people would be seeing red if they spotted Hailey Baldwin right now.

The 20-year-old strode through Soho in an all-scarlet outfit of a baggy sweatshirt and drawstring trousers.

While her top bore the word 'spandex', the loose-fit suggested otherwise.

Tying her long blonde back, she showed off a pair of large golden hoops and minimal make-up.

The model slung a tidy black backpack over one shoulder, and added several inches to her 5'8" frame in black lace peep toe heeled boots.

The daughter of actor Steven Baldwin was among the A-list pretty faces taking flack for promoting the high-end Caribbean shindig, which fell apart even before it started.

The boutique Fyre Festival, due to start today and run over two weekends, was billed as a 'cultural moment created from an alchemic blend of music, art, and food'.

The homepage for the festival, co-organised by rapper Ja Rule, featured a host of top models including Emily Ratajkowski, Bella Hadid, Alessandra Ambrosio, and Joan Smalls relaxing on the beach and swimming through crystal clear waters. 

But on arrival revelers reported finding half-built tents, rat droppings, dogs wandering around the site, mountains of trash and thugs looting alcohol.

Festival organizers said today that the event had been 'fully postponed' due to 'unforeseen and extenuating circumstances' while Bahamas tourism bosses have today offered 'heartfelt apologies'. 

Many revelers say they have been left stranded at Exuma International Airport after opting to return home having seen the festival site. 

As people were lampooning the disastrous festival on social media, Ja Rule took to Twitter to apologize for Fyre Fest saying it was: 'NOT A SCAM."

Under Fyre: The daughter of actor Steven Baldwin was among the A-list pretty faces - including (L-R) Elsa Hosk, Emily Ratajkowski, Bella Hadid, Lais Ribeiro, Gizele Oliveira and Rose Bertram - taking flack for promoting the high-end Caribbean shindig, which fell apart even before it started.